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Our Story

B Bold store Leggings and Sports Bra

Founded by Lana N, in Dubai, UAE; B Bold is the outcome of her passion for Fitness & Fashion :

Here at B Bold, we believe wellness is a lifestyle. Our approach to activewear is modern, mindful and meaningful, offering feminine and chic designs that move with you when you’re on the go.

Love it - Feel it - Be it
Our motto represents our customers' outward image that reflects the confidence they feel inside. They are bad-ass, fashion-forward, and in control of their own destiny. They are BOLD. We make it easy and affordable for our clients to be their own icon. We provide high quality activewear to help them look their best while achieving their health and wellness goals.

Living in the world with so many online shops, it is really hard to find a genuine one that you can trust. You never know if it is just another scam where they will just take your money and you will not receive anything EVER. At B Bold, we’re dedicated to giving you the very best of active wear, with our MAIN focus on CUSTOMER TRUST. Our customer service is there to help you 24/7. In our store we use only validated and secure payment gateways. On top of that, the Money Back Guarantee will make sure that in case you are not satisfied with your order we will make sure you are still happy (more info in Return & Refund).

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.

Kisses Lana ♡